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Getting started

Reading the first Hidden Pipeline Audit

What every section of the audit means and how to triage the output in 10 minutes.

The first audit lands on the Executive Dashboard within 30 minutes of the third connector going green. It's structured the same way every week: Data Quality on top, Pipeline Diagnostic in the middle, Opportunity Matrix at the bottom.

Data Quality

Tells you whether the audit's evidence is trustworthy. Coverage below 60% on any source means clusters and recommendations get suppressed — usually it means one of the integrations is filtering rows you didn't intend (e.g. GA4 with a too-aggressive bot filter).

Pipeline Diagnostic

The funnel as we observed it: queries → sessions → key events → deals. Stages that are clearly out of band against your industry baseline get a red dot.

Opportunity Matrix

Recommendations bucketed by effort and expected impact. Start at the top-left (high impact, low effort) and work right.

Every recommendation carries an Evidence Appendix — click any card to see the actual queries, pages, and deals that informed it.