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Connecting Search Console, GA4, and HubSpot

The three required sources, in order, with what each one is used for and what to do if a connection errors.

Growpad's audit chains intent (Search Console) to traffic (GA4) to revenue (HubSpot). All three are required: GA4 is the page visit that links a search to a deal, so the audit does not start without it.

Order of connection

  1. Search Console - pick the property whose host matches your primary site.
  2. Google Analytics 4 - pick the property that fires events on that same host.
  3. HubSpot - pick the portal that holds your deal pipeline.

What each connector reads

  • Search Console: query, page, country, device - last 16 months.
  • GA4: session_start, key_event, page_view - joined to GSC by page.
  • HubSpot: deals with stage history + amounts. Contact-level PII is not read by default.

If a connection errors

Workspace → Integrations shows each source's status. Click Reconnect and re-authorize. This is also how you rotate to a different Google or HubSpot account without losing the workspace.

You can revoke any connector at any time from the same screen. Revocation doesn't delete the data we've already pulled - to remove the data, soft-delete the workspace from Settings → Danger zone.