The monitoring loop fires alerts for material movements: position drops on revenue-driving queries, week-over-week conversion drops, AI-Overview visibility shifts, and ICP drift. They land in the bell icon top-right and (for high/medium severity) hit your inbox.
Severity levels
- high - material revenue exposure; emails everyone on the workspace.
- medium - worth a look this week; emails everyone.
- low - informational; in-app bell only.
Slack delivery (G2.5)
Workspace → Settings → Webhooks. Pick the Slack target type and paste an incoming-webhook URL from your Slack workspace. Subscribe to `alert.high` for top-priority alerts only, or `alert.*` for all monitoring events.
Slack incoming-webhook URLs are secret - anyone holding the URL can post to that channel. Treat them like passwords; rotate via Slack's admin if leaked.